Why use a copywriter for your business?

Most of us can write. Most of us can explain our business, what we do, what we offer, what’s brilliant about it. So why would you hire a copywriter, like me, to write for your business?

Knowledge and experience

Do you need a business website, an advert, a blog post, a flyer, a report, a bid document, a video, a case-study, a speech, or some social media posts?

microphoneA copywriter knows what style of writing works best for different media.

For example, my first job was working with BBC Radio, so I understand the difference between writing things that will be spoken, and things that will be read.

I  can adapt my writing style for print from a detailed business report to a snappy postcard or flyer. I can write SEO friendly content that helps customers find your website, product or service in the vast world of the internet.

A fresh perspective

You’re the expert in your business. But sometimes it’s possible to get a little too close to be able to see things clearly.

spanner, hammer, nail and screwDo you talk the language of your customers? Are you trying to sell a drop-forged, chrome-coated,open-ended spanner, when your customer is looking for a tool to loosen off a nut?

A copywriter will ask questions, find out about you and your business and get to know your customers too.

As a writer, I can explain things clearly, and write about your business in a way that your customers understand and engage with.

Stand out from the crowd

How many other businesses do something similar to yours? How do you attract attention, and make yours the company that customers choose?

A copywriter can help generate creative ideas, and approaches as well as choosing specific words and phrases that can set you apart from the rest.

Quality focus

glasses and notebookHow often do you find yourself in the middle of something, when your phone rings, or someone asks you a question, or an email pops up to distract you?

If you ask me to write something for you, I promise you my full attention. I’ll be 100% focused on writing quality words for your business, with no spelling or grammar howlers.

I’m used to working to deadlines, and getting to know a subject quickly, so whether you need some attention grabbing words in the next month, week or even day, then there’s a good chance I can help you.

Get it done

Hiring a freelance copywriter means you can have writing when you need it, not just when you can get round to it.

Sometimes you know what you want to say, but scribbling it down or typing it out just isn’t your priority. So that blog post, brochure, or website update never sees the light of day and never drives any customers your way.

A quick conversation with a copywriter will set that right. A professional will be able to write it more quickly than you can.

Lee and Beth at The Christmas Farm are really busy growing organic fruit and vegetables and looking after the animals that provide the meat and produce for their organic box scheme. They love sharing recipes and ideas for eating seasonal and local food with their customers, but don’t always have time. I help them out by writing newsletters and adding blog posts and recipes to their website.

Trust an expert

Working with a copywriter is just like working with any other professional who can help your business. It’s a bit like working with an accountant. While you could do the sums and spreadheets yourself, isn’t it reassuring to know there’s someone who understands all the ins and outs of tax and finances; someone who can save you a lot of hassle and money?

A copywriter, like me, can do that. I understand the rules and tricks of writing. I can advise you on the best approach. And I can write for your business, leaving you to focus on the nuts and bolts, or hammers and spanners.

, , , ,

2 Responses to Why use a copywriter for your business?

  1. Zoe Emilie 12th February 2017 at 8:30 pm #

    Nice post!

  2. Tiffany Locke 20th June 2017 at 2:59 am #

    I’m glad you mention how a copywriter can write more quickly than you can and will be able to provide you with creative ideas and approaches. Someone who knows what they’re doing and will be able to provide you with quality services could help you make sure everything is done correctly. When choosing a copywriter, you’d probably want to find one that has experience with your type of business so that they can provide you with a piece that is accurate and written quickly.