I’m Michelle Nicol, a freelance copywriter based in north east England, who can create high quality content for emails, newsletters, blogs, reports, brochures, case studies, social media and much more.

I can help you generate interest, win customers and drive sales. And I can train your teams to communicate more effectively too.

Use my expertise to let people know about your products and services, brighten up your existing copy or cast a critical eye over your writing and make it sound better.

Wordstruck writing desk

Website content

Your website is your online shop window. A good one uses the right words to help people find you through Search Engine Optimisation (SEO).

I write engaging content that will keep your customers coming back time and time again.

Blog posts and social media

Writing blog posts is a great way to promote new products and services, and build your profile, with new content that search engines rate.

I write blog posts for your business that people will read and share.


Share news and special offers through newsletters, and keep loyal customers coming back for more.

I’ll write, edit and email out regular communications for your business to help you connect with your customers and win repeat business.

Articles and features

To establish yourself as a leader in your field, sometimes you need something more in depth. A longer form article or feature can boost your reputation.

Using my journalistic experience, I’ll research, write and edit detailed articles that will enhance your business profile.

Brand and tone of voice

Language matters. The words you use in your business can set you apart from your competitors and persuade your customers to recommend you.

I’ll define, develop and establish the right tone of voice for your brand, giving you guidelines, examples and training to use it consistently.

Writing training

In marketing your business, every word counts. The right style and tone can make the difference between making sales and losing them.

Let me sharpen up your communications with workshops full of tools and techniques to improve your writing skills.