Sage logoSage is the market-leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.

I worked as a copywriter for Sage for more than ten years, writing all manner of communications for customers and colleagues – everything from product brochures to marketing campaigns, video scripts to web copy. I also worked on global brand projects, tone of voice guidelines, and created writing training workshops that I  delivered to more than 400 people throughout the business.

Here are some of the things I worked on at Sage:

Blog posts

What is crowdfunding? How to attract investment

Don’t bank on it – alternative ways to fund your business

6 ways to put the fun into business finances

10 tips for using social media in HR

Brainstorming to inspire great ideas

Marketing campaigns


Sage 50 Accounts with Sage Drive advert

Instant accounts campaign

Manchester recruitment

Business guides and product brochures
Sage One Summer guide spread


Sage 200 product brochure spread 2

Case studies

Paul Donno case study

Trust Ford case study

Michelle has added real value to a number of projects we’ve worked on together. She is definitely more than just a copywriter. She thinks objectively, has lots of great ideas, is approachable, open to ideas and very flexible. Above all, the standard of her work is very high and she always delivers comfortably to deadlines. Geoff Phillips, Marketing leader with Sage

Michelle is a great communicator. She’s able to understand any key messaging and express it clearly to her audience. As you would expect from a good copywriter, she has a very keen interest in language, tone of voice and writing styles and recognises that readers are all individuals. Her professional, passionate and affable nature makes her a pleasure to work and I always respect her opinion. Lyndsey Hutchinson, Marketing programmes leader, Sage