Website content

Your website is your online shop window. It starts with good content that helps people find your site and then makes them want to do business with you.

Why should I get a copywriter to write my website?

Writing engaging website content that grabs customers’ attention and means that your business shows up on search engine results pages takes time. I’m used to writing quickly and accurately, and I know the tricks of the trade that will make your website appealing to customers.

When you need content fast, but want to make sure it’s accurate and consistent, I’m in great shape to do that for you.

You understand your business too well

macbook keyboardEver heard that expression ‘can’t see the wood for the trees’? Business can be a bit like that sometimes. Because you know it so well, it can be hard to step back. You end up talking like an expert and that can mean your customer’s eyes glaze over.

It only takes 10-20 seconds for customers to decide whether to stick around on a website or click elsewhere, so using words and images that inspire confidence and drive customers to take action is really important.

I have a journalistic background, so I’m trained to learn as much about your business as I can really quickly. I’ll write about your services in easy to understand language that your customers will appreciate, without the jargon that will turn them off.

I can bring your business to life with content that leaps off the screen. I wrote about business accounts and payroll software for over ten years – I don’t do dull. I write conversational and error-free copy in less time than it will take you.

Writing for the web is different from other kinds of writing

You may be able to write a great business plan, report or letter, but crafting content for your website needs a host of other writing skills.

Clever headlines that grab attention, words that drive actions and sales, keywords that will naturally boost your search engine results without the cost of  online adverts – I can deal with all of that.

I can write for many different formats, including infographics, videos, blog posts, articles and social media, so you have a wide variety of content to add to your website as part of your overall marketing.

I’ve created web content for business software, a university, wedding venue, a personal trainer and an organic farm, to name but a few.

If you need content for your website, please get in touch