Dove Cottage – creative writing inspired by place and objects

Did you know that writer William Wordsworth born on this day in 1770? It’s a date that’s lodged in my mind as it links to a creative project that I was part of, linked to the poet and his Lake District home of Dove Cottage.

I was one of 26 writers who took part in in a creative writing project inspired by postcodes. The letter and number combinations identified a place that we used as inspiration to write a piece of 62 words exactly – a form known as a sestude.

Dove Cottage, Grasmere

Dove cottage

My postcode was for Dove Cottage in Grasmere – home to the famous poet William Wordsworth and his family from 1799 to 1808.

I immediately felt lucky to have such a place rich in writing history from which to draw inspiration, but also a little daunted. Although I knew of Wordworth’s work, and had studied some of his poetry, he wasn’t one of my favourites. I dismissed him as a bit safe and chocolate boxy.

But I was very wrong, as I learned when I visited the house and the exhibition space that now sits alongside it. Wordsworth was a great walker and adventurer. He visited France during the Revolution and had a relationship and a daughter there. His poetry reflects changing social and political landscapes, and together with his sister Dorothy and his family, they were a real part of the small community they lived in.

Taking inspiration from objects

I visited Dove Cottage on a bright, sunny day, perfect for the tourists that now flock there. In the museum and the house, I was fascinated by the objects that would have been familiar to Wordsworth and his family.

The page of Dorothy’s diary, open at the day they saw the daffodils, that inspired his most often quoted poem, shows how important her records are in shaping Wordsworth’s work.

Pens, a writing desk, a small suitcase – these told the story of a man who once travelled, but came to settle and write in this place.

And, displayed in a glass case, was the rich velvet coat he wore when he was presented to Queen Victoria as poet laureate. In all likelihood, the most expensive piece of clothing he ever wore. I imagined him feeling rather uncomfortable in it, being more at home in the tough boots that carried him miles in walks over the hills.

From scribbled words to published piece

I drank in so much information among the exhibits, and then went and sat, in the garden behind the house and wrote a  few words in my notebook.

Notebook and 26 Postcodes pamphletAfter many further scribblings and through many more pages of words,  I eventually condensed my thoughts down to the 62 that make up my sestude. It was  was published online and in a beautiful little pamplet along with other pieces that reflect places as diverse as Seamus Heaney’s football club to the Heinz factory.

Looking back, I can trace every thought and idea in those 62 words to my time at Dove Cottage.

“To introduce Wordsworth into one’s library is like letting a bear into a tulip garden,” said Thomas de Quincey. The quote illustrated on one of the displays made me smile, and painted a picture of a robust, and vigorous man, with a passion for books. It also gave me that key word ‘library’ – a good one to use in relation to a writer.

The coat appears, as does Dorothy’s diary, and the garden path that I took at the back of the house. And seeing the house in its context, I wanted to reflect a sense of the landscape that inspired the writer and me, with its distinctive fells and lakes. That gave me a structure for my poem.

I still have the notebook. The first words I wrote were: hill, lake, hearth, home. They remain in my finished sestude, as a tribute to the power of place to inspire. Here it is:

Your library, these rising hills

Your reflections, these sun-dappled lakes

Your muse, these dancing golden flowers

Your wistful words, whispers of valley voices

Your fine court coat, the mossy earth

Your eyes and ears, a sister’s diary

Your heart, the swaying sycamore green

Your wanderings stilled by slate paths

Your poetry etched by nature.

 

Hill, lake, earth, stone

Pen, ink, hearth, home.

0

How to find your business blogging confidence

There’s been a lot of chat about business blogging in my online networks this week, with several people expressing a lack of confidence about doing it.

I’m a writer. I blog and I have done for years. I’m not saying I always do it as well or as consistently as I could do, but I’m not afraid of writing blog posts for my own and other businesses. By addressing some of your worries and sharing what works for me, I’d like to help give you more confidence to blog for your business.

Why blog for your business?

There’s lots of advice about this, so I’ll give you the short version. Blogging is a relatively easy way to generate new content for your website. Search engines like new content, so your site appears higher in their rankings than static sites, and more customers find you.

Blogging is also a great way to establish your knowledge and expertise, to give your customers a chance to get to know more about you and your business and to build up a relationship with them.

I don’t like writing and I’m no good at it

photographerWho says you have to write a blog? Why not use video or photographs?

You don’t need fancy equipment and editing software for video or vlogs – a smartphone or the video mode on a digital camera will do. Film them selfie style, or fix your camera onto something. I’ve balanced mine on a pile of books before now.

Pictures also make great blog posts. A series of photos of an event, product or experience are an excellent way to show what your business does. You can add captions or let them tell their own story.

I am not great at using pictures in my blogs. I prefer to use my own to avoid rights issues. But I have found pixabay and Unsplash useful for sourcing rights free images and have created some of my own using Adobe Spark and Canva.

Or, best of all, hire a professional photographer to get some great pictures of you and your business that you can use time and time again. That’s on my to-do list in the next six months.

As for being confident or ‘good’ at writing blogs, all I can say is that if you don’t try, it won’t get any easier. Let your audience or customers decide how good you are. And if you need some help, then ask your friendly local writer for help with subjects, structure or writing style.

I don’t have any ideas for blog posts

This is quite difficult for me to understand, because I have ideas all the time. I watch the news, sign up for alerts to subjects I’m interested in, go for a walk, talk to people, look through photos on my phone. I read, I dream, I cook, I run – I mash things up from one area of my life and another. I have more ideas than I will ever get to write about.

Working in creative industries means I’ve always had to think of ideas. As a BBC Radio journalist I had to source at least two news stories a day, which meant generating a lot more than two ideas and working on them until I ‘found’ a story.

Wordstruck notebooksAs a creative copywriter, I had to generate lots of ideas for marketing campaigns. Here, working with other creative people really helped me to bounce ideas around, and spark new ones from others’ input. The trick was not to dismiss any idea straight away, to keep on generating them and only then start to apply filters about what would work well.

I take the same approach to blogging now. If I’m asked to write about a particular theme or subject, I’ll do a bit of research and then jot down as many ideas as I can.  I’ll leave them for a while before coming back to them to decide which ones to present to a client.

I write ideas down in OneNote, and in my notebooks. Nowadays, I normally have a phone or notebook with me, but I have scribbled things on the back of bus tickets in my time. Most of my ideas are a sentence, phrase or question that acts as a prompt, but sometimes they can be a quote or an observation.

I don’t think my ideas are any good

If you want to be strategic and smart about blogging for your business, then think about your audience or your customers and what they would be interested in. Here are a few themes to get you started:

  • What advice can you pass on?
  • Share  your view of what goes on ‘behind the scenes’ – what goes into your product or service?
  • Review an activity, event, place, product or service
  • What do you wish you’d known when you started in business?
  • Think about questions that your customers always ask you – can you answer some of these in a blog post?
  • How can you help your customers do business with you or a closely related business? For example this guest post for Whiteacres Design offers great tips for choosing a commercial photographer

If those aren’t enough then here are 50 ideas for your business blog.

And if you’re still struggling, then drop me a note in the comments below or contact me through the Wordstruck facebook page.

I don’t have time to blog

As a business writer, one of the services I offer is to write blogs for your business. So, it may seem a bit odd that I’m writing this blog post, as I could be doing myself out of business. But I recognise that not everyone has the budget or inclination to hire a writer. And I love writing so much that I want to share that with you.

Here are some of the things that helped me:

Set a time and place for blogging

Wordstruck writing deskMy brilliant writing mentor John Simmons has written a weekly blog post for years. He sets aside a specific day and time to write.

I wrote a weekly blog on a writing theme for over a year, following the same discipline and setting aside an hour a week to do it.

I didn’t always complete my blog post in that hour, but I made a start. Sometimes I could extend that time, sometimes I had to find it somewhere else. But I made it a goal to get it written and published.

Make yourself accountable

I set myself a weekly blogging goal because I wanted to generate content, and because I wanted to test my ability to come up with new ideas on a consistent basis. This was actually the start of convincing myself that I had the right attitude to set up in business for myself.

If it helps, tell someone what your business blogging goal is, or at least write it down e.g. I will post a blog about my business once a week for 6 weeks. I announced mine on my twitter profile.

Take on a bet, or promise yourself a reward for sticking to your blogging goals. Buddy up with your social or business network and challenge and support each other.

Just do it

Blogging is a great way to develop your confidence in writing and talking about your business. Remember, you’re in charge of what you publish and when. And, you can go back and edit things (even delete them) if you want to.

So, try not to get too hung up on writing the perfect blog post . Just write it and publish it. After you’ve taken a deep breath and calmed down, go back and look at the responses, comments, views and analytics and use them to help you decide what to post next.

Special business blogging offer

Writing this blog post has made me realise there’s a lot more I could say about business blogging. So I’d like to hear from you. What challenges and concerns do you have about blogging for your business? What more would you like to know?

Please add your comments below or get in touch with me via the Wordstruck facebook page. I promise to respond to every comment.

4

Networking as an introvert

As part of developing my writing and training business with Wordstruck, I’ve been networking. But here’s the thing. I’m an introvert. I’ve done umpteen of those personality tests during my time working in corporate environments, and I’m always firmly in the introvert camp. And networking doesn’t come easy to an introvert.

It sometimes surprises people that I’m an introvert. As a journalist, I presented news stories live on radio and television. I’ve fronted pitches for creative campaigns. And, as my friends know, I’m not averse to a bit of showing off.

picture of a crowd at a gigBut being an introvert doesn’t mean disliking people and wanting to retreat from the world completely. It just means that situations like crowds, with lots of people, noise and other distractions really drain my energy.

Basically, I love a great gig, but going onto the after show party might be a step too far. I’d rather find a quiet corner to write down how amazing it was, or tell you all about it one to one.

Networking can be a scary prospect for introverts. The thought of a room full of extroverts who are loud, full of energy and sell, sell, sell. Why would you want to be part of that?

But this blog post by Denise of Digital Life Unlimited is a useful reminder of why it’s important to get out there and network person to person face to face. So, I thought I’d share how I’ve approached networking as an introvert.

Pick your event

I’ve been to two network breakfasts run by the Mussel Club at Motel One in Newcastle. These are great events for me, because they’re early (when I’m feeling my sharpest) and they’re specifically designed for businesses who want to network.

I was a bit daunted by going along to my first one, but I zipped up my courage, broke out my best smile on and trotted off with a pile of business cards.

Get there early

I hate being late for things anyway. But being early is a good tactic for introverts because it means the networking event isn’t noisy and crowded from the start. If the thought of ploughing into a room full of people all engaged in a conversation gives you the heebie-jeebies, plan to arrive a few minutes early.

I was greeted by Matthew from the Mussel Club, who immediately put me at ease, showing me where I could leave my coat and get a drink and a pastry at the bar. He also started to ask questions, ‘What brought me there?’ ‘Had I been to one of these events before’. And before I knew it, I was networking.

Questions to ask

Networking events are designed for networking. It’s okay to go over to a stranger and say hello and ask what they do, or why they’re there. Everyone is there for the same purpose.

I quickly learned a few easy questions that I could use to open up a conversation with someone new:

  • “What do you do?” (Pretend you’re a member of the Royal family)
  • “Have you been to one of these things before?” (Hello, I’m new, be nice to me)
  • “What brought you along today?” (I’m here for the same thing  – coffee and croissants are always a bonus)

What to say about your business

Wordstruck business cardsWhen someone approaches you and asks one of those questions, it’s an invitation to say something about your business . If you’re particularly nervous about doing this, then have something in mind and practise it a few times. I’d just written my website, so was fairly confident about being able to talk about my writing and training services.

One thing I did was to introduce myself as a writer, or to say something like: “When a business needs a website, or a brochure, or a blog post, or anything that tells their customers about what they do, I write the words for it.” Although my official job title used to be copywriter, it’s not a term that everyone recognises outside the world of marketing, so saying what I actually do is more helpful.

It’s not about an elevator pitch or selling anything. It’s just telling people what you do. Don’t forget to ask them what they do too. You might find something in common.

Listen

Introverts are generally good at listening. Unless we go into panic mode and blurt out our entire life history. At a networking event, you don’t have to be the one doing the talking. Smile, listen and chip in with a question or response.

Does the person you’re talking to have something in common with someone else you’ve spoken to? Can you make an introduction, or ask them to introduce you to someone else? This can be as simple as asking ‘Do you know anyone else here today?’

Give yourself some time

Meeting lots of new people can be a bit overwhelming for introverts, so take your time, and step back from conversations as they move on. You don’t want to be the wallflower, standing on the edges, not engaging with anyone; but finding an opportunity to have a drink, use the facilities or just take a breath or two can give you the confidence to keep on networking.

Also watch out for anyone else who may be looking a little lost or unsure. Say hello and ask one of your conversation opening questions. Chances are, you’ll have found a fellow introvert and they’ll appreciate the gesture.

Take some business cards

It’s not a great idea to thrust a card in everyone’s hand and head for the door. Networking is about having conversations.

At The Mussel Club events I’ve been to, I didn’t swap business cards with everyone I met, but if I felt we’d had a useful conversation, and if they offered theirs, I always asked and offered my details.

Follow up

The events I’ve been to combined well-seasoned networkers as well as newbies like me. As soon as I got home, I started to get emails and connections to my social media profiles from some of the people I’d talked to.

It’s a good idea to follow up after a networking event, even if it’s just to say ‘nice to meet you’. It helps remind people who you are and where you’ve met, potentially keeping you front of mind for recommendations or opportunities.

Give it a try

It only takes one connection to put you on track for a new customer or future client. And even if the networking event doesn’t immediately bring in business, it can be a good way of building confidence. I’ve found it good practice to talk about my business to lots of other business people.

I’ve met some friendly and professional business people at networking events, including the very lovely Clare of Talbot Jones Risk Solutions. Clare does a great job of writing content for their website, and articles for relevant publications, so they have no need of my writing skills. But we found something in common in our interest in charities and I’m benefitting from their advice on protecting my own business interests.

If you’re going to a networking event in the North East, let me know in the comments. If I can, I’ll do my best to say hello.

5

Hedda Gabler, National Theatre Live review

dying roses

Critics are already calling Ruth Wilson’s portrayal of Hedda Gabler “one of the performances of the year.” And as the catalyst and the centre of the maelstrom of this National Theatre production she is utterly mesmerising.

At times sulky, spoilt and petulant and then in another twist dominant, demanding and daunting, she holds everyone around her in contempt, even, at times, herself.

Her frustration is demonstrated, not only in the rage with which she smashes floral offerings, but in quieter moments too, opening and closing the window blinds that cast light and shade as though through prison bars.

Hedda wanders through the sparse set that could be a modern loft apartment, barefoot in a negligee and dressing gown. The setting is both intimate and empty.

I read Hedda Gabler at University, as a kind of ‘female Hamlet’, but this is the first time I’ve seen a complete production. It always struck me as a particularly modern play, so Patrick Marber’s update of the script did not jar with me. Nor did the portrayal of Kyle Soller as Hedda’s husband Tesman as a contemporary, rather than an ancient academic.

Just as there are many interpretations of Hamlet, there is space for many different shades of Hedda Gabler. And by bringing this version into the modern day, we are offered a new and intruiging interpretation.

Here the ensemble cast work together brilliantly to create a particular sense of tension, as both foils and fuel to Hedda’s temper, tantrums and inner despair.

She plays games with Thea Elvsted (Sinéad Matthews), harking back to school days to win her sympathy, while remaining jealous of her relationship with Eilert Lovborg (Chukwudi Iwuji), her husband’s academic competitor.

And here it is Rafe Spall as Judge Brack, who is the utterly toxic, sinister and abusive force that drives Hedda to her tragic conclusion. In this subtly physical and muscular production, his final scenes with her are terrifying and brutal. At the end I felt exhausted, as though I’d been holding my breath for the entire last act.

And still, it is Ruth Wilson as Hedda, who begins front and centre stage at her piano, with her back to the audience, and who remains on stage throughout, who hypnotised my attention.

I saw this production at the Tyneside Cinema as part of the National Theatre Live series, but it will be touring the UK and returning to the Theatre Royal next February. Casting will be announced soon.

0

Walk in Her Shoes Challenge 2017

Walk in Her Shoes Challenge 8-14 May 2017

It was International Women’s Day on Wednesday this week. I marked it by signing up for the Walk in Her Shoes challenge. Let me explain…

Every day, in countries all over the developing world, women and girls have to walk long distances to fetch water for drinking, cooking and cleaning. This water is often dirty and infected and because they have to spend time collecting it, these children and women miss out on the chance to go to school or to work.

CARE International provide safe clean water to communities in the developing world and by taking part in the Walk in Her Shoes challenge, I’ll be raising money to help them.

Walk in Her Shoes daily challenge

Every day for a week, from 8-14 May, I’ll be walking 10,000 steps to represent the distance that women and girls have to travel each day just to fetch water for their families. That’s approximately 7km or about 5 miles and an hour’s worth of walking every day.

Unlike the women and girls I’m representing, I haven’t missed out on opportunities to go to school, get an education and a job because of the time spent collecting water every day.

Why I’m doing it

Education is very important to me. I mainly enjoyed school, where I loved learning and I still do. Having access to free eduction opened up a world of opportunities for me to develop a career, work for world-class organisations and now to set up my own business.

Women were a big part of that education. My Mum, my Nana and Grandma actively encouraged and supported me to make the very most of every opportunity that education offered.

I also had some inspirational and memorable teachers. Miss Gaffiney taught me chemistry with an old-school strict discipline, and an depth of knowledge that made science relevant to a girl who liked nothing better than to lose herself in fiction.

Miss Gaffiney also supervised one of my earliest trips abroad and fuelled a lifelong love of travelling, and learning more about the world.

How you can help

I’m asking you to sponsor me so that I can help CARE International provide clean water to communities in the developing world and give women and girls the chance of a better future.

Because it’s not really me you’re supporting, it’s those women and girls. By providing safe, clean drinking water, you help improve health and sanitation, and offer a real chance of a better future through the opportunity of education and work.

So if you can spare a few pennies or pounds, please drop it into my virtual online bucket: www.justgiving.com/walkforcare2017.

1

The beauty of calligraphy

Calligraphy in a wedding guest book from creative-calligraphy.com
Words are all around us. You and I see thousands of them everyday – on the products we use; in shops, on transport, on street signs, posters, and on the screens we increasingly carry around in our pockets and bags.

How much attention do you pay to them? Do they fade into the mass of background chatter? What does it take for a word, or phrase to stop and make you take notice?

The art of calligraphy

I have a natural affinity with people who share a love for and an appreciation of words, so it was delightful to get to know Angela Reed of Creative Calligraphy when we caught up over a coffee and a chat last week. We had a lot in common, so it was a long chat.

Examples of calligraphy from creative-calligraphy.comAngela makes words look beautiful, by writing them in elegant, sweeping calligraphy. She often works on commissions for weddings or special events, times when words take on special significance.

On her website, Angela tells us that Calligraphy comes from the Greek kallos (beauty) and graphe (writing) and has been used through the ages to herald and record important events.

Weddings, birthdays, celebrations of achievement – these are all times when we are likely to pay more attention to words.

Whether it’s choosing a poem or a reading for a service, or expressing our feelings in a card, there’s a heightened sense of the significance of the words we share. So these occasions offer a perfect setting for Angela’s beautiful writing craft.

Words that make you stop and stare

As a writer, words are my tools, so I do my best to use them with care and consideration. But how many of us go through life consciously thinking about the words we use and hear every day?

Calligraphy nibs and holders from creative-calligraphy.comI increasingly type on a screen or touch a keyboard, but my preference for writing is always to start with a notebook and pen, or pencil.

There’s something about making physical marks on a page that seems to connect with my brain and my heart far more deeply than tapping keys with my finger tips.

My handwriting is often fast and functional, desperately trying to keep up with my brain. But sometimes it’s nice to slow it down and linger over a word or a phrase. To enjoy the movement of ink on paper, trying to capture something as fleeting and ephemeral as a thought.

Angela gave me a lovely gift of some antique nibs and holders. I’m itching to try them out. I’ve signed up to one of her workshops, to learn how to write words that look as stunning as they sound.

0

Always learning

As a writer and trainer, I’m always keen on learning new things, that I can pass on to the people who come to my writing workshops or just to keep my own interests and knowledge up to date.

Here are a few things I’ve learned recently:

Simple visuals using Adobe Spark

A writer, I think, is someone who pays attention to the worldHypeStar provide training in digital and social media from their base in the North East, and are very generous in sharing some great hints and tips on their blog. That’s where I learned about Adobe Spark – a free tool to create graphics and simple video animations. Check out HypeStar’s simple guide to Adobe Spark and give it a try yourself:

https://www.hypestar.uk/make-stunning-visuals-videos-adobe-spark/

This has been a great way for me to add some visual appeal to some of my Twitter and facebook posts. A professional designer can create something more creative and stand out for your business, but for a quick post, I think this is a great tool.

How to avoid deleting shared files when using Dropbox

I picked up some more tips from technical writer John Espirian, including this reminder about the rules of dropbox sharing.

I’m starting to work with a client using Dropbox at the moment, so this was a very useful and timely reminder.

Contender for word of the year

I love a good discussion about words, so I always enjoy seeing what The Writer has to say in their email newsletter. They’re making an early prediction about the word of the year in 2017. 

I also enjoyed hearing how paying attention to language helped turn customer experience from bad to good for games company EA on their podcast. You can listen to it on iTunes and on everything else.

The black hole of Calcutta was a real place

Finally, Lucy Worsley always does a great job of engaging me with stories from history. I’ve really enjoyed the series of British History’s Biggest Fibs, and this week I learned about the origin of the phrase ‘the black hole of Calcutta’. Watch it again on BBC iPlayer.

I really appreciate it when people share their interests and knowledge and add to mine. Is there anything you’d like to know more about in the realms of copywriting and business writing?

8

Why use a copywriter for your business?

Most of us can write. Most of us can explain our business, what we do, what we offer, what’s brilliant about it. So why would you hire a copywriter, like me, to write for your business?

Knowledge and experience

Do you need a business website, an advert, a blog post, a flyer, a report, a bid document, a video, a case-study, a speech, or some social media posts?

microphoneA copywriter knows what style of writing works best for different media.

For example, my first job was working with BBC Radio, so I understand the difference between writing things that will be spoken, and things that will be read.

I  can adapt my writing style for print from a detailed business report to a snappy postcard or flyer. I can write SEO friendly content that helps customers find your website, product or service in the vast world of the internet.

A fresh perspective

You’re the expert in your business. But sometimes it’s possible to get a little too close to be able to see things clearly.

spanner, hammer, nail and screwDo you talk the language of your customers? Are you trying to sell a drop-forged, chrome-coated,open-ended spanner, when your customer is looking for a tool to loosen off a nut?

A copywriter will ask questions, find out about you and your business and get to know your customers too.

As a writer, I can explain things clearly, and write about your business in a way that your customers understand and engage with.

Stand out from the crowd

How many other businesses do something similar to yours? How do you attract attention, and make yours the company that customers choose?

A copywriter can help generate creative ideas, and approaches as well as choosing specific words and phrases that can set you apart from the rest.

Quality focus

glasses and notebookHow often do you find yourself in the middle of something, when your phone rings, or someone asks you a question, or an email pops up to distract you?

If you ask me to write something for you, I promise you my full attention. I’ll be 100% focused on writing quality words for your business, with no spelling or grammar howlers.

I’m used to working to deadlines, and getting to know a subject quickly, so whether you need some attention grabbing words in the next month, week or even day, then there’s a good chance I can help you.

Get it done

Hiring a freelance copywriter means you can have writing when you need it, not just when you can get round to it.

Sometimes you know what you want to say, but scribbling it down or typing it out just isn’t your priority. So that blog post, brochure, or website update never sees the light of day and never drives any customers your way.

A quick conversation with a copywriter will set that right. A professional will be able to write it more quickly than you can.

Lee and Beth at The Christmas Farm are really busy growing organic fruit and vegetables and looking after the animals that provide the meat and produce for their organic box scheme. They love sharing recipes and ideas for eating seasonal and local food with their customers, but don’t always have time. I help them out by writing newsletters and adding blog posts and recipes to their website.

Trust an expert

Working with a copywriter is just like working with any other professional who can help your business. It’s a bit like working with an accountant. While you could do the sums and spreadheets yourself, isn’t it reassuring to know there’s someone who understands all the ins and outs of tax and finances; someone who can save you a lot of hassle and money?

A copywriter, like me, can do that. I understand the rules and tricks of writing. I can advise you on the best approach. And I can write for your business, leaving you to focus on the nuts and bolts, or hammers and spanners.

2

Who is the star of your business?

Tyneside Cinema programme featuring La La Land

I went to see La La Land at the Tyneside cinema this week. And I loved it. It’s been a long time since I’ve seen a film that I felt so totally immersed in.

For just over two hours, although physically present in a comfortable cinema seat, my heart and mind were miles away, dancing in the hills above Los Angeles, watching a love story with all its stops and starts, triumphs and mis-steps unfold.  It made me beam and sigh and smile and yes, I cried a bit.

Who is the star of your movie?

Think of your business as a movie. Who is the star? You, or what you do? What makes it different from all the other movies out there? Does it have a better story? A bigger name? More awards? More dinosaurs?

Or is it more like a quirky little art-house film that not every one will have heard about, but those who love it, love it fiercely.

Why marketing is like the movie business

Walt Disney Star on the Hollywood Walk of FameLike a movie, you have to get people to notice your business, to excite interest in what you do.

Do you invest in marketing, logos, posters, billboards, social media campaigns to create a buzz?

Do you connect with influencers, experts, bloggers to spread the word about what you do?

While big stars, like Emma Stone or Ryan Gosling may be well out of your budget, getting endorsements, recommendations and referrals from your customers can be a great way to bring in more.

Reviews and recommendations

What was the first thing I did, as I emerged from two hours in the Hollywood sunshine into the contrast of a chilly winter’s day in Newcastle? I told my friends via social media how much I loved the film.

Now I’m sure La La Land is doing very nicely at the Box Office without my little endorsement. It’s certainly gathering up awards at a grand pace.

But my  post got a reaction. A bigger one than I expected actually.

Some of my friends were excited to see the film. Others had already been and were less impressed. My off-the-cuff comment started a conversation, and I know at least one person said they were going to see it because of my reaction to it.

Word of mouth. Recommendation. Being different. All things that can help your business dance its way to the walk of fame.

If you have a great business with a story to tell, and need someone to write or polish the script, then please get in touch.

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Wordstruck 2017 – goals and plans

I believe you can set goals and make plans at any time, and shouldn’t wait until a specific date to set them down. But the start of the year is often a time when people and businesses take stock, and look ahead.

I’ve been doing that myself over the Christmas break, and I thought I’d share some of my goals and plans for my writing and training business with you. Writing down plans and sharing them with other people is one technique for making them stick.

1. Help more businesses tell their story

We all have a story to tell whether we whisper or yellAt Wordstruck, my purpose is to help businesses tell their story through words that attract attention and engage customers.

To help more businesses do that, I need to connect with more of them. At the moment, I’m focusing on raising awareness of who I am and what I do – building the Wordstruck brand.

That means being active as a business on social media platforms including twitter and facebook, joining networking groups, taking part in #northeasthour and attending events like the Mussel Club.

I’m also making use of my personal and professional connections through LinkedIn, contacting people who I’ve worked with in the past and letting them know about my new venture as a freelance writer.

This isn’t about chasing likes and followers, but encouraging real life engagement and conversations. By making connections, I aim to find people and businesses that I can work with, learn from and help in 2017.

2. Expand my writing training and workshops

Writing training workshop table

I love creating and delivering writing workshops. They take a lot of time, and always challenge me, but I learn so much from doing them and get great feedback from people that attend them.

When I was thinking about what to do with my business, I knew that I really wanted to continue doing training and workshops because I know people really get a lot out of them; because I’ve benefited from some amazing writing training and want to give something back.

In my career as a corporate copywriter, I had a captive audience and easy way to publicise sessions that I ran on a monthly basis. As a freelancer, I have a lot more to think about from venues to participants, content and costs. But I find that exciting.

So, rather than retreating behind my keyboard and writing all the time (which I also love doing), I intend to maintain the thrill and the skill of writing training this year.

3. Be a better writer

This is always a given. I have been writing for business for more than 10 years, but there is always something new to learn, or to be inspired by.

This year I aim to be a better writer by making writing my business. That means finding new clients to work with, getting my services and pricing right and seeking feedback that helps me develop what I offer to businesses.

Like many people in marketing, I understand a lot of the theory, but putting it into practice is where I really test my skills. Running my own business is the best way I know to connect with other people who do the same and I’ll be reflecting my personal experience on my blog, and on my business facebook page.

4 Maintain a healthy outlook

Photo of a path through some sand dunesOver the past few years I’ve kept pretty active, enjoying running, cycling, swimming and taking part in triathlons. So I have a good habit for physical health, although there are areas I could improve.

Maintaining a healthy outlook means continuing to make time for those activities as part of my day – making sure that I get up and move around and get out in the fresh air. Walking to my local shops and talking to local business people.

It also means looking after my mental wellbeing too. Accepting that it will take some time to find work and clients; that it’s okay to take a break sometimes. Learning from, but not getting too hung up on analytics about followers and impressions or engagement.

5 Keep my creative jar stocked up

I can find inspiration in almost anything. I once wrote a poem about the cardboard inner of a toilet roll.

Glass jar etched with the words 'Creative juices'I am naturally curious, interested and engaged with the world. I watch and listen to the news, music, read books, see films and theatre, visit art exhibitions, take part in singing workshops!

I generally carry a notebook with me, and use my phone to snap photos or take notes when I don’t.

It is hugely enjoyable to pick up a book I wouldn’t otherwise read; go and see a challenging film at an independent cinema (Oh Tyneside Cinema – how do I love thee!) or take myself off for the day to the Edinburgh Festival.

I’m not going to feel guilty about any of those pursuits. They are part of nurturing my creativity. And we all deserve a little artist’s treat sometime.

I’ll also be encouraging others to make use of their creative muscles, through my work with 26 Characters. Together with my creative collaborator, Sandy Wilkie, we have pitched an idea for a new writing project, which we hope will get the go-ahead very soon. Following on from the success of previous projects including 26 Steps and 26 Under A Northern Sky, I look forward to writing, reading and championing more creative output in 2017.

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