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5 creative writing prompts to spark fresh ideas for your business marketing

5 creative writing prompts to spark fresh ideas for your business marketingDo you ever think I don’t know what to write? I’ve said all that already? There’s nothing new to add?

I hear that a lot from businesses I work with. Most of the time you’re thinking about what you’re doing, your customers, your products, making sales and generally getting on with business. Thinking about how you write or talk about what you do to market your business doesn’t cross your mind until you find yourself stuck for inspiration.

If you’re looking for something to say in a blog post, facebook update, newsletter, instagram post or any other place you market your business, try one of these creative prompts to get you started.

Ever think I don't know what to write? Try one of these creative prompts Click To Tweet

1. Write in the style of… a detective novel, a fairy tale, a science fiction adventure…

How would you sell your products and services on a space ship? What would happen if the local outlaw came into your store?

If you feel like you’re always saying the same thing the same way, deliberately adopting a new and alternative style can shake up your thinking and give you some new ideas.

Open book2. Pick a sentence at random

This works well with a fiction book, but a newspaper, magazine or other printed item can work too. Choose a sentence at random, write it down and continue on from there.

An alternative starting point can give your writing a whole new direction.

3. Choose an object and tell its story

Select an item on your table, in your pocket, or just something you can see. Now write about life from its point of view. How did it get there? What’s its purpose? What are its goals and dreams?

This is a great creative prompt if you’re looking to freshen up the way you talk about products or services that you sell.

A great creative prompt if you're looking to freshen up the way you talk about products or… Click To Tweet

4. Write ten sentences

Write ten things about your day. They can be simple and mundane, or detailed and elaborate. They don’t have to link up or follow on from each other, so you can write something about having breakfast and then something a customer said to you. The only rule is to write complete sentences.

If the thought of writing anything feels daunting, this is a great way to grasp the confidence to do it. It’s just ten sentences after all.

Direction sign post

5. Write about a journey

It could be something as simple as a walk to the bus stop, or a trip into town. It doesn’t have to be that tale of the time you walked the Macchu Picchu trail.

Think about a journey and how you would tell the story of that journey to someone else.

This is a great way to get you thinking about structure and order as you write, because all journeys have a beginning, middle and end.

Think about a journey and how you would tell the story of that journey to someone else. Click To Tweet

How will any of this help me write about my business?

Writing creatively is about having fun, loosening up and forgetting about what you think you can or should be writing.

These creative prompts won’t necessarily give you something to use in your business straight away, but they will shake up your thinking and give you a fresh new place to start.

Look for the unexpected words and phrases that come from writing with a different set of expectations. Are there any that you can use?

As a copywriter, I often have to write about stuff that can seem pretty boring at first glance. I have used all of these tips and more to help me come up with fresh ideas and new perspectives.

Creative prompts will shake up your thinking and give you a fresh place to start. Click To Tweet

Want support and encouragement to write more creatively?

Try out some of these creative writing tips for yourself and join me for a day’s creative writing retreat at Christmas Farm in Northumberland on Saturday 23 September.

Fuel your creative inspiration with lunch fresh from the farm garden, plus plenty of tea, coffee and cake.

Book your spot at the writing table today 

For more hints and tips on great writing for your business, sign up to my mailing list

Why creativity is important in writing for business

Painting of peacock and peahen by Gail Armstrong

Peacock and peahen by Gail Armstrong

During the creative writing workshop I hosted in June, I set a free-writing exercise using animals as a prompt. Gail, an artist who creates paintings and drawings of people and places around the North East, wrote about a peacock.

The idea took such a hold that she returned to it as part of her own free-writing practice. As an artist, she was able to visualise her words and draw the beautiful picture of the peacock protecting a peahen that I’ve used to illustrate this blog post. You can see more of Gail’s work on her website.

I hadn’t planned to use that particular exercise in that workshop, but conversations around the table in Beth’s cabin sparked the idea and I felt confident enough to go ‘off script’ and try it.

Creativity inspires creativity. Look at the world of professional creative art. You’ll hear music inspired by books and poems; paintings inspired by music; dance inspired by stories; sculpture inspired by movement. Creativity inspires.

Why creativity is important in writing for business

For all that’s so impersonal about the word ‘business’, business is essentially about people interacting with other people.

From the simplest of individual transactions (“I want that. I’ll pay you for it”), to more complex and subtle negotiation (“I want to be part of that. I’ll give some of my personal data in return”), business is about the exchange of goods, services and ideas between people.

Writing is a creative pursuit. In a world of business, it’s easy to lose sight of that in the midst of targets, focus groups, measurements and ROI. But I hope that in writing for business I never have lost the motivation and desire to be creative.

Connect with readers through empathy

tango dancersWhen Robert Frost wrote: “No tears in the writer, no tears in the reader,” he was talking about the power of poetry to connect writer and reader through empathy and shared experience.

In business writing I say: “Boredom in the writer, boredom in the reader.” If I don’t find something interesting in what I write, why should you read it?

It’s up to me as a business writer to find something that excites, intrigues, delights or concerns me and to use that as a means of connecting with readers, customers, audiences.

All business thrives on creativity. Audience, targets, focus and goals are all important, but playing, trying new things, looking for inspiration outside the world of business is vital too.

Looking for creative inspiration?

If you’re looking for inspiration and time to write, join me for my next writing workshop in Northumberland. We’ll enjoy an environment that nurtures creativity. I’ll give you some prompts and time to explore your own writing. And you’ll be fuelled with tea, cake and lunch to keep your inspiration flowing.

Find out more and book your place.

The word is on the street – how to find writing inspiration

Words always catch my eye. There are family tales of me reading the sauce bottle at the dinner table, and the cornflake packet at breakfast. Maybe even then I was developing the skills that serve me well as a copywriter.

Having an eye and an ear for words is a good thing for a writer, as it means I’m never short of inspiration. I often find words and phrases in unexpected places when I’m out and about.

Words that make you laugh

Sign saying: sweet dreams are made of cheese

Sign outside my local deli

My local deli is a great place to find tasty local food, try new things and find a friendly welcome. It does have an amazing cheese selection. But how much more did I love it when I saw this on their blackboard? A little humour and an earworm to make me smile for the rest of the day.

Words that make you think

Ordinary people build worlds within worlds, ordinary people make a good life out of living

You can find metal discs engraved with words all along a walkway besides the Manchester ship canal. Some tell the story of the effort, industry and history that formed the industrial and social landscape of the city. Others, like this one, are more reflective and invite you to make your own sense of their meaning.

I love the thought and care that went into creating something that many will simply walk over.

Words that lead you to new experiences


I love this quote, first discovered on a canvas book bag at the Edinburgh Book Festival. It absolutely captures how I feel about a good book and it’s by a brilliant writer Patrick Ness, who I discovered after picking this up.

I’m not great at taking photos. Even with a phone with a pretty decent camera in my pocket, I forget. Even though I know images are great for engaging blog posts and social media, I still fall back on that old familiar technology of seeing, feeling and remembering sights, sounds, experiences.

But I will snap words and phrases that catch my eye. Words that make me laugh. Words that make me think. Words that spark ideas.

Words that inspire your writing

words at the Hartley Pit memorial
Last summer I took part in a creative writing project with a theme of walking in the landscape. The project identified 26 short walks in the UK going from a place name beginning with each letter of the alphabet to a place starting with the next letter in sequence (e.g. Boarhills to Crail) and asked writers to walk the route and write exactly 62 words about their experience.

The route I chose went from North Shields to Old Hartley, and in researching it, I visited nearby New Hartley, where I found these words. They feature in the memorial garden commemorating over 200 men and boys who lost their lives in the 1862 Hester Pit disaster.

Read my piece inspired by local history on the 26 Steps website.

What words will you discover?

What words will you spark your imagination as you’re out and about this summer? Once you get your eye in, you’ll be amazed at what you find.

I’d love to hear your stories of finding words and phrases in usual places. Tweet your photos to @I_am_wordstruck #wordonthestreet and I’ll send a Wordstruck notebook out for my favourite.

Looking for more writing inspiration?

Join me for a day of creative writing at Christmas Farm in Northumberland on Saturday 23 September.

Together we’ll banish the banish the blank page, put pen to paper without everyday distractions and enjoy a delicious home-grown lunch with produce from the farm.

Book your place today.

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Exercise your writing muscle – train to be a better writer

Use your writing muscle - writer wearing a hoodie, holding pen and note-book

Like physical training, your writing can benefit from exercise. Just like challenging your body, heart and lungs to take on new challenges, you can improve your writing by focusing on your writing practice and trying new things. Here’s how I exercise my writing muscle and keep myself in top writing shape.

Make time for writing

I swim, cycle and run so that I can take part in triathlons. I do weight training to keep me strong and in good shape for my sport too. Yes, it is sometimes hard to fit in physical training. But I know that if I don’t put the effort into consistent training, I’m unlikely to reach my potential, and I risk injury. Training challenges me, and I enjoy it. So I make time for it.

I make time for writing too. Not just as part of my daily routine, which involves creating content for my writing clients. I make time to explore writing outside of my work commitments too.

Time to try new writing challenges. Time to write with no expectations or judgement. Time to play around and enjoy it.

Time for writing can be a regular 20 minutes free-writing to warm up my writing muscles for the day. Or, it can be more intense and concentrated, in the form of a workshop or writing retreat with Dark Angels, or a training event from 26 Characters.

Become a better writer by reading

Most writers start out mimicking their heroes. I did. Somewhere in a box in the attic, there’s an exercise book filled with a story about a girl who runs off on horseback in the dead of night, in the style of C.S Lewis. Reading was how I first learnt the elements of stories, about heroes and conflicts, about character, place and action.

It may seem like a long path to go from writing fantasy tales to writing marketing materials for businesses. But business writing has its heroes with their obstacles to overcome too. It’s just a matter of seeking them out. Call that my daily quest.

Writing stories of my own taught me about structure – about the importance of beginnings, middles and endings. These are important elements in business writing too.

You need a strong headline to catch attention. You need to draw people in, take them on a journey. And then at the end, you need to persuade them to take action.

Become a better writer by analysing technique

While studying English Literature and Language at Leeds University, one of my tutors used to set us the task of writing essays in the style of the writers we were studying – Philip Sidney, John Milton, Alexander Pope.

This was very different from modern writing, but in mimicking the rhetoric, structure, and language of different writers, I learned to appreciate the craft of their writing even more. That meant I could write about it from a position of understanding.

Using metaphor, drawing on all the senses, writing from another person’s point of view, choosing a potent word – these are all techniques I have learned through studying language and literature. And they serve me well as a writer for business today.

Become a better writer by finding your voice

As a writer, the ability to adapt my writing to different styles is a very useful skill. It helps me sound like the brand or company I’m writing for. And I can still do a decent impression of Jane Austen or Charles Dickens, should you need that kind of thing.

But to be authentic, it’s not enough to mimic someone else’s style.  You have to develop your own.

While a brand and business may borrow and adopt words and language from its own industry and environment, as a tone of voice consultant, I advise them to look for the things that make them different.

Just as in speaking, we all have our own individual, distinct and recognisable voices, it’s important to find your own voice when you write – whether that’s writing for business or writing for yourself. It’s what makes you different, unique and memorable.

To exercise your writing muscle and improve your writing

  1. Make time for writing

  2. Make time for reading

  3. Try on different voices and see what fits

  4. Use what you’ve learned and make it your own

For more tips to help you improve your writing, sign up to my mailing list.

If you’re looking to build your physical muscles, Mass Gain Source offers these essential body building tips for beginners.

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Free writing – how to start writing anything

Just write.

It’s one piece of advice I always offer about writing of any kind. If the blank page fills you with fear, find a way to defeat it.

Free writing

person writing with a pen in a notebookJust write. Take your pen or pencil and move it on the paper. Write as quickly as you can, without thinking too much about what you want to write.

Don’t worry if it’s a scribbly mess. Pay no attention to grammar or spelling or any of the usual things that demand your attention when writing. Just take your mind for a walk and let the words follow as you write.

This is free writing and it’s a great technique to help you get over the hurdle of starting to write anything.

Writing as part of a creative routine

For creative writers, it’s a technique popularised by Julia Cameron in her book The Artists’ Way. She calls this practice ‘Morning Pages’ and encourages writers to start each day with 3 sides of long hand writing.

Much of what you write may be nonsense, or fairly dull practical stuff about what you need to do that day, but given time and focus, other elements start to appear if you can just let go and write.

I don’t stick strictly to the ‘Morning Pages’ routine, but do use variations of free writing in my own writing practice, whether I’m writing for business or just for my own amusement. I always start with something handwritten as I find thoughts flow more readily from brain to pen than they do from brain to keyboard.

Finding creative gifts

Use free writing to spark creative ideasFree writing is useful for any kind of writing, not just for self discovery. It gets you started and gives a structure.

I recommend setting a timer and writing for between 10 to 20 minutes. And importantly, doing nothing else in the meantime. Just focusing on writing, but trying not to think too much about what you’re writing.

Writing in this way allows you to tap into your subconscious, which is a great source of creative ideas. Once you get your conscious mind out of the way, you may find that your subconscious throws in something completely unexpected. That’s an absolute gift for generating original and creative ideas.

I remember using free writing to start a piece of fantasy writing about a monster. After a while, letting my thoughts flow, out of nowhere came an image of a reality TV show contestant singing into a microphone. The clash of the two images gave my creative piece an unexpected twist and the final story was shortlisted for a writing award.

Free writing for business

Girl breathing Free writing also helps me reflect. I turn off the screen, eliminate any distractions and just spend time with my pen and notebook. My handwriting becomes very untidy and often I don’t write in full sentences. But as I do it, I can feel a sense of calm, like I’m taking deeper breaths, or spending some time meditating.

For business focused writing I adapt the exercise by giving myself a starting point or a topic at the top of the page. For example, this blog post began as a free writing exercise around the theme of writing workshops.

Discover your writing inspiration

I’m putting together materials and exercises for a creative writing workshop next month and free writing is very likely to be one of the exercises I will use. I may start people off with a sentence or a phrase that they continue such as: “I’d write more if…”

If you’re interested in starting to write and developing your writing creatively for business, blogging or just for your own enjoyment, check out details of my Get Writing, Keep Writing workshop.

For more business writing tips, sign up to my mailing list.

Dove Cottage – creative writing inspired by place and objects

Did you know that writer William Wordsworth born on this day in 1770? It’s a date that’s lodged in my mind as it links to a creative project that I was part of, linked to the poet and his Lake District home of Dove Cottage.

I was one of 26 writers who took part in in a creative writing project inspired by postcodes. The letter and number combinations identified a place that we used as inspiration to write a piece of 62 words exactly – a form known as a sestude.

Dove Cottage, Grasmere

Dove cottage

My postcode was for Dove Cottage in Grasmere – home to the famous poet William Wordsworth and his family from 1799 to 1808.

I immediately felt lucky to have such a place rich in writing history from which to draw inspiration, but also a little daunted. Although I knew of Wordworth’s work, and had studied some of his poetry, he wasn’t one of my favourites. I dismissed him as a bit safe and chocolate boxy.

But I was very wrong, as I learned when I visited the house and the exhibition space that now sits alongside it. Wordsworth was a great walker and adventurer. He visited France during the Revolution and had a relationship and a daughter there. His poetry reflects changing social and political landscapes, and together with his sister Dorothy and his family, they were a real part of the small community they lived in.

Taking inspiration from objects

I visited Dove Cottage on a bright, sunny day, perfect for the tourists that now flock there. In the museum and the house, I was fascinated by the objects that would have been familiar to Wordsworth and his family.

The page of Dorothy’s diary, open at the day they saw the daffodils, that inspired his most often quoted poem, shows how important her records are in shaping Wordsworth’s work.

Pens, a writing desk, a small suitcase – these told the story of a man who once travelled, but came to settle and write in this place.

And, displayed in a glass case, was the rich velvet coat he wore when he was presented to Queen Victoria as poet laureate. In all likelihood, the most expensive piece of clothing he ever wore. I imagined him feeling rather uncomfortable in it, being more at home in the tough boots that carried him miles in walks over the hills.

From scribbled words to published piece

I drank in so much information among the exhibits, and then went and sat, in the garden behind the house and wrote a  few words in my notebook.

Notebook and 26 Postcodes pamphletAfter many further scribblings and through many more pages of words,  I eventually condensed my thoughts down to the 62 that make up my sestude. It was  was published online and in a beautiful little pamplet along with other pieces that reflect places as diverse as Seamus Heaney’s football club to the Heinz factory.

Looking back, I can trace every thought and idea in those 62 words to my time at Dove Cottage.

“To introduce Wordsworth into one’s library is like letting a bear into a tulip garden,” said Thomas de Quincey. The quote illustrated on one of the displays made me smile, and painted a picture of a robust, and vigorous man, with a passion for books. It also gave me that key word ‘library’ – a good one to use in relation to a writer.

The coat appears, as does Dorothy’s diary, and the garden path that I took at the back of the house. And seeing the house in its context, I wanted to reflect a sense of the landscape that inspired the writer and me, with its distinctive fells and lakes. That gave me a structure for my poem.

I still have the notebook. The first words I wrote were: hill, lake, hearth, home. They remain in my finished sestude, as a tribute to the power of place to inspire. Here it is:

Your library, these rising hills

Your reflections, these sun-dappled lakes

Your muse, these dancing golden flowers

Your wistful words, whispers of valley voices

Your fine court coat, the mossy earth

Your eyes and ears, a sister’s diary

Your heart, the swaying sycamore green

Your wanderings stilled by slate paths

Your poetry etched by nature.

 

Hill, lake, earth, stone

Pen, ink, hearth, home.

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26 Steps part 5 – exploring through different eyes

black and white photo of Manchester canal and railway

Manchester canal and railway – photo by Stephen Barnaby

The 26 Steps project began as an idea inspired by the 100th anniversary of the publication of John Buchan’s famous novel ‘The 39 Steps’.

What would 26 modern day writers make of a walk in a landscape? How would they interpret the language of the land, its natural form and elements? What sights would they choose to photograph? What significant markers would they signpost on their maps? And what words would they choose for their writing, to fit the 62 word limit?

The constraints of geography, artistic talent and word count have opened up a rich seam of creativity, which finds its form in these virtual postcards. Each one sent by a writer, to you, to invite you to join them on their journey and explore a place through different eyes.

We are immensely grateful to the writers who took on the challenge of 26 Steps. We hope that their postcards encourage you to explore your own landscapes both well known and unfamiliar and to use them to inspire your own creativity and well being.

The final stage of our 26 journey starts in Somerset, taking us through Holyhead to the urban streets of Manchester then south again to Devon and Cornwall. We step through the alphabet from U to Z, and then like all good journeys find ourselves home again, ready for a new adventure, starting with the letter A.

Step 21: Urgashay to Vagg Copse, Somerset by David Mathews

Step 22: Valley to Williams Street, Holyhead by Sharon Jones

Step 23: Wythenshawe to Xaverian College by Sandy Wilkie

Step 24: Xaverian College to Y Club, Manchester by Stephen Barnaby

Step 25: Yeo Lane to Zeal Monachorum, Devon by David Manderson

Step 26: Zennor to Alverton, Cornwall by Fiona Egglestone

Follow the journey on twitter #26Steps.

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26 Steps part 4 – journeys through the physical and mental landscape

Black and white photo of a bay

Stoke Fleming to Torcross – photo by Caroline Lodge

One of the ideas of the 26 Steps project is to take you on a journey. It may not be same physical journey that our writers enjoyed (or endured) on the walks they undertook for this project, but I hope they will be an inspiration for your own wanderings and writing.

Using a combination of photographs, maps and writing in the form of a 62 word sestude, we created a series of virtual postcards. We invite you to read them, to see something of the places depicted and to trace the routes on the hand-drawn maps.

We hope you will be inspired to get out and explore your own landscapes, and to use them to create your own writing, art, photography or other creative opportunities.

Enjoy the photographs, maps and writing inspired by these walks which take us from Belfast to Northumberland and from Devon to a far off Scottish Isle. This section also includes the second of my two creative pieces.

Step 17: Pirrie Park to Queens University, Belfast by Therese Kieren

Step 18: Quaking Houses to Rowlands Gill, Tyne and Wear by Michelle Nicol

Step 19: Rock to Seahouses, Northumberland by Irene Lofthouse

Step 20: Stoke Fleming to Torcross, Devon by Caroline Lodge

Step 21: Tolmachan to Urgha, Isle of Harris by Clare Archibald

Follow the journey on twitter #26Steps.

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26 Steps part 3 – how constraints encourage creative thinking

Black and white photo of the sea and beach huts

Overstrand to Paston – photo by Merryn Henderson

The 26 walks that provide inspiration for 26 Steps start at a place name beginning with each letter of the alphabet and take the writer to a place starting with the next letter in the sequence.

Each writer took a black and white photograph and drew a map as a visual guide to their journey as well as recording their thoughts, feelings and observations in a sestude – a form that requires 62 words exactly.

26 Steps logoAs a writer, I enjoy a constraint. Despite their name, they actually open up creative processes and often give me a way of tackling the terror of a blank page. Having a reason to write and a framework to do it in helps me to focus in on ideas and encourages me to think in new ways as I seek to fit the brief.

Meeting the brief is what I do professionally for my copywriting clients too, meeting their requests for writing for different formats, audiences and purposes. Short copy, long copy, writing for video, writing for an advert, writing for a website – they all have their constraints.

For 26 Steps, the constraint of following the alphabet from place to place meant that writers took in a range of landscapes; rivers, woods, farmland, coastal fringes, urban areas and mountains. The writing has a similarly varied theme, from lyrical wanderings, to urban humour, from physical geography to the landscape of the mind via history and memory.

The third section of the journey takes us from Wales to the Scottish Borders, through the industrial history of North East England to a Norfolk pilgrim’s path, through the alphabet from K to P and includes the first of my contributions (more of that later).

Step 11: Knighton to Lower Harpton, Powys by Sandy Wilkie

Step 12: Llandegla to Moel Famau, Denbighshire by Ed Prichard

Step 13: Morebattle to Nisbet, Scottish Borders by Joan Lennon

Step 14: North Shields to Old Hartley, Tyne and Wear by Michelle Nicol

Step 16: Overstrand to Paston, Norfolk by Merryn Henderson

Follow the journey on twitter #26Steps.

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Going with the flow – how writing is like paddling down the Tyne

On Saturday, I went on an adventure, kayaking down the River Tyne with three of my friends. The spur was to be fearless, to do something we hadn’t done before. It was a brilliant afternoon.

Today it has me reflecting on watery phrases, and how they can be used as a metaphor for the writing process.

Kakaks paddling beneath the High Level Bridge on the TyneOur guides for the day were the Cullercoats Bike and Kayak crew, making sure we were safe, helping us navigate the river and coaching us on paddling the route. We began at Derwenthaugh, getting into the river opposite the Vickers Armstrong factory – a reminder of the long industrial heritage of this busy, working river.

We had waited for the tide to turn, so we would ride with the flow out towards the sea. But on first entering the water in our unfamiliar craft, the tide was slack. At first, getting the hang of paddling and steering had some of us going round in circles, and progress was slow.

Figuring out port and starboard

Slack water is where you have to put some effort in to move forwards. It’s like the start of a writing project, where I’m learning new things about a client and their business, about their customers and what they want and need. It’s about taking on board new information, trying things out, getting a feel for the project.

At this stage, I’m learning new terms and language. Like getting to grips with my paddle, this might feel clumsy or cumbersome at first, but soon it starts to feel more natural. I might try out a few phrases, and find I’m steering the tone of voice too far towards the informal, so I get feedback and correct my course.

As we got used to our craft and more confident in abilities to control our direction, we began to feel the river flow faster, and as we paddled it felt like we were cutting through the water, picking up pace.

Floating down river

Travelling with the tide, going with the flow is what it feels like when I’m writing in the zone, when the words come quickly and easily. It’s the first draft, when I don’t think, don’t judge, just write and let the ideas and thoughts take shape on paper. Progress is quicker and there’s a sense of excitement and exhilaration.

Kayakers approach the High Level Bridge on the TyneSoon we approached the Tyne’s iconic bridges. Always a sight to stir my heart, and never more so than on this adventure, seeing their familiar lines and arcs from a new perspective. Paddling beneath the seven bridges that span the great river as it travels through the heart of the city is something I will never forget.

New perspectives

From water level, the Tyne’s bridges take on a new dimension. Their scale is epic. The engineering impressive. Their stanchions deep in the river narrowing the navigable route.

Seeing things from a new angle is useful tool for writing too. Sometimes I have to get into the detail to discover the small clue that unlocks the heart of the story. At other times, it’s the broader sweep, the wider view of how a business fits in its landscape of customers and community that will give me the right perspective.

If I find myself stuck, taking a physical, or mental wander around, drinking in the experience of sights, sounds smells, tastes and feelings is a sure fire way of generating new ideas, phrases and insights. Looking at objects from a new and unfamiliar perspective gives me a new angle for writing about them too.

Smooth waters

Beneath the magnificent bridges, the river was glassy smooth. In the heart of the busy city, gulls flew overhead and there was silence apart from the odd rumble of a car or a train passing by overhead. This gave us time to slow down, admire the view and enjoy the sensation of having part of the river to ourselves.

In writing, that’s like the polishing and editing process. The time when I slow down and look at the words on the page carefully, weighing each one, considering its place. Like the river, sometimes this can be a choppy process and it can feel like I’m being buffeted to and fro. The goal is to navigate the chop, using my skills and experience to turn the finished piece into smooth prose that sounds naturally as though that’s the way it’s meant to be.

Thanks to Cullercoats Bike and Kayak for looking after us, supplying all the equipment and being excellent guides for our river tour. Special thanks to my friend Sue for saying she wanted to have a go in a kayak; to Roger and Tove for being the right kind of daft to go along with it; and to Penny for taking some excellent photos of us on the river.

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