Appearing at the Oxford Story Museum

There’s a place in Oxford called The Story Museum. It’s just re-opened after a bit of a break, with an exhibition called 26 characters, which features 26 famous authors dressed as their favourite character from childhood, photographed by Cambridge Jones.

The list of writers is like a who’s who of children’s literature and includes some of my contemporary favourites. There’s Neil Gaiman as Badger from Wind in the Willows, Philip Pullman as Long John Silver, Terry Pratchett as Just William, Malorie Blackman as the Wicked Witch of the West; Julia Donaldson, Holly Smale, Francesca Simon (of Horrid Henry fame), Benjamin Zephaniah, Michael Rosen and many others.

And thanks to my wonderful writing mentor, John Simmons, a piece of my writing features there too. I’m a member of a writing organisation called 26 (after the number of letters of the alphabet) ideally linked to the theme of this exhibition. So, I was invited  to contribute a poem, to accompany one of the portraits.

The 26 writers were matched completely randomly with an author and a letter of the alphabet. We got to see Cambridge Jones’ splendid photographs of our author and were set the task of writing a sestude – a literary form of exactly 62 words (26 in reflection).

I positively squeaked when I discovered that my author, Steven Butler, had chosen The Hatter from Alice’s Adventures in Wonderland as his favourite character. I love Alice in Wonderland and the characters have continued to inspire some of my creative writing.

Michelle reading The Horse and His Boy

Enjoying one of my favourite books from childhood again. Photo by Mike Tulip

I didn’t know Steven Butler’s work, so I quickly read a couple of his books and found out a bit more about him. He’s written a fabulously funny series called ‘The Wrong Pong’ which tells the story of how Neville Briskett is mistaken for a young troll and sucked down the toilet to Underland.  And more recently, he’s written ‘The Diary of Dennis the Menace’.

I loved ‘ The Wrong Pong’ and think it’s a great series for children to read for themselves. It has the right mix of disgusting, yuckyness to put off most adults as well as being a cracking adventure story that rips along  at a fair pace.

It’s been great to discover a new writer who I wouldn’t normally come across too. I really like the way he creates his characters, especially the troll family who adopt Neville and absolutely love the special language they use. I was delighted to be able to include one of Steven’s brilliant made-up words in my sestude which you can read on the Story Museum’s website.

I’ve also written about one of my favourite childhood characters, Aravis from the Horse and His Boy for the museum’s digital gallery. Thanks to Mike Tulip for taking the accompanying photo.

It would be enough to have a poem in an exhibition alongside some of our most brilliant writers, but to have the chance to pay tribute to one of Lewis Carroll’s most memorable characters in the city where he first created Wonderland is a real honour, and a little daunting.

But Carroll wasn’t just an Oxford man. He has connections with the North East of England, where I live too. He visited members of his family who lived at Whitburn, and according to his letters, wrote the first verse of the poem ‘Jabberwocky’ while he was in the area. So there’s a nod to that in my poem too.

I studied Carroll at university and later researched the influence of the North East landscape on his work for a feature I produced whilst working at the BBC. You can see what I discovered about Lewis Carroll’s connections with the North East on this archived website.

I haven’t seen the exhibition yet, but thanks to stalking the story museum on twitter, I’ve seen a few glimpses. It seems each room becomes the setting for a different character, so I look forward to stepping into Narnia, Neverland and Wonderland when I go to visit in May.

It’s been a brilliant project to work on. The only difficulty has been keeping it secret for so long. And now I can’t wait to see it for myself. The exhibition lasts until December, so if you’re in Oxford and go to see it, I’d love to hear what you think.

How readable is your writing?

That 20 page document outlining in detail the research, findings and recommendations of your latest project is easy to read, right? You know the subject in detail. You’ve been working on it for months. It’s obvious… isn’t it?

To you, it may be. But what about your audience? The person who picks it up and reads it for the first time? What does it tell them?

Do they look at it and groan, put off by the thought of reading pages and pages of tight-packed text with long sentences and paragraphs that go on, and on and on? Will they be baffled by jargon? Stumped by acronyms? Wonder why on earth this is relevant to them?

Is it well organised and structured in a logical way? Does it have a beginning, middle and end? Do your conclusions actually conclude anything?

These are all questions and challenges that came up for discussion during one of my business writing training sessions.

There’s lots you can do to make your documents easy to read, starting with thinking about your audience and writing for them, not yourself.

RAdding an apostrophe eadability checker

Here’s one little tip to see how easy your writing is to read:

When you do a grammar and spelling check on a Word document, (because you all do that don’t you?) did you know you can also see how easy it is to read?

Word can show you readability statistics. To turn this option on:

  1. Click the File tab, and then click Options.
  2. Click Proofing.
  3. Under When correcting spelling and grammar in Wordmake sure the Check grammar with spelling check box is selected.
  4. Select Show readability statistics.

Next time you’ve finished checking the spelling and grammar of your document you’ll see information about its reading level.

Sadly, just having the statistics may not help you understand whether it’s easy to read or not. So for a quick guide to what the numbers actually mean and an online version of the scorecard, I like this readability checker from The Writer.

Finding the joy of business writing

I gave blood yesterday. There’s sometimes a bit of a wait, so I grabbed a book to pass the time. Having finished my most recent fictional treat, I picked one off my desk – Room 121 by John Simmons and Jamie Jauncey.

The front cover proclaims it “a masterclass in writing and communication in business”. I say it’s a really good read.

It takes the form of a dialogue, a conversation between the two writers, sharing their thoughts, wisdom and experience of writing for many different kinds of business. And having spent many wonderful hours in their company on a couple of Dark Angels writing courses, I can hear John and Jamie’s voices in my head as I read it.

I opened it at random to find John speaking to Jamie about the joy of writing (page 119 if you’re interested). As a copywriter for a large company, it’s sometimes something hard for me to find. It’s a challenge to keep things fresh when you’re covering the same subjects or writing about the same products over a sustained period of time.

But I find ways. Sometimes I take a sideways approach, starting a draft in a deliberately different style, or with a word chosen at random from a nearby book. Or I begin the assault on the blank page by free writing, just spending 15 minutes or so taking my pen for a walk, writing non stop, banishing the inner editor and seeing where it takes me. There’s usually a phrase or combination of words, a nugget that gives me a way in to the next, more focused draft.

Yesterday’s moment of joy came from using the word ‘palaver’ in a piece I was writing. Palaver – what a wonderful playful word. Doesn’t it just make you smile? Don’t you want to say it? To feel it tumble around your mouth?

It’s not a word you might expect to see in a piece of business writing. But it was a direct quote from a customer, a fish and chip shop owner describing the experience of using his software saying: “There’s no faff. There’s no palaver.” Perfect. Real words. Authentic, natural and robust language. They gave me a small moment of joy. I reckon we need more of that in business writing.

Read more from John Simmons and Jamie Jauncey on their blogs.

Writing with a sense of place

La Finca

Our outdoor classroom in Aracena

I’ve been thinking recently about how a sense of place influences my writing.

In September I spent four glorious days on a Dark Angels creative writing in business course in Aracena, Spain. My fellow writers all drew on the landscape, the history and the culture of the area to produce some highly imaginative and creative writing. It was truly magical to hear the different voices and interpretations of the exercises we did together during the day and to revel in a final evening of stories and performances.

The first day, we used a passage from Don Quixote as inspiration, and along with the warm sunshine, good company and relaxed atmosphere, it’s encouraged my recent writing to take on a rather lyrical, allegorical tone.

Compare and contrast with a few years ago, when I visited Japan. There my writing took on the style of the haiku. Pared back. Economical. Each word working hard. Packed with meaning. I have a notebook filled with poems and scraps of free verse from my time there. And when I think of Japan, that’s the kind of language that fills my mental landscape.

I’ve also recently written a piece about where I live. For this I drew on both the geographical setting of the river that runs nearby, and the voices of its history. For this is an area of rich voices, identifiable by their distinctive accent. I wasn’t born here, so it’s not my accent; but listening to The Unthanks sing of the shipyards, I can fair see the bulkheads blocking out the daylight or hear the pounding of boots on the slipway.

Professionally I write for one client. One tone of voice. But it has to have something of all these voices. It has to be economical, because I write for busy people who want me to get to the point. But it cannot be too obscure. They cannot be expected to work hard to find the meaning.

So, I look for the phrases that will surprise and delight. The words that show there’s a real human being behind those marks on the paper or screen. Sometimes that means a change of rhythm or pace. Sometimes it’s a colloquial phrase – something you’d actually say.

Though I have to be careful not to be too colloquial. I was recently asked to rewrite a line where I used ‘tea’ in the northern sense of ‘dinner’ or a meal you have in the evening. After all, not all our customers are northerners.

I’ve been asked if writing for one client can get boring. It can be a challenge certainly, to keep it fresh and interesting when covering the same themes. But there’s always a new way of looking at things, new insights from our customers or new influences from the wider world to take on board.

And when I spend some time thinking about my writing, I can see that I do adopt different voices – at work, on my blog, and in my personal writing. They’re all slightly different, but all part of me. And they’re all influenced by people I’ve met, places I’ve visited. To me, it’s a rich source of inspiration.

Does a sense of place influence your writing too?

If you want to know more about what happens on a Dark Angels writing course, tutor John Simmons describes it beautifully in his latest blog post. 

When long copy works

Twitter directed me to a great advert for Dutch railways this week:
https://twitter.com/Brilliant_Ads/status/390493772356026368/photo/1

It’s a fantastic example of long copy being used effectively.

Often in the world of marketing, we’re told, keep it short, make it simple. And that’s usually excellent advice. But as all good writers know, sometimes you have to break the rules. And that’s what this advert does. But it doesn’t do it to be self consciously shocking, or clever (like companies who try to introduce a made up word). It does it in a sympathetic way, one that makes its audience smile.

The message is basically, saying ‘If you’d taken the train, you wouldn’t be stuck in traffic.’ And I’m sure some organisations would have gone with a message that was a variant on that theme.

But consider the audience for this advert. They are people sitting in their cars, frustrated at being stuck in heavy traffic, most likely trying to get to work, to school, to meetings on time. They are assailed by a mass of messages – stop, go, turn left, don’t speed, traffic lights, road crossings, directions. Do they really need another one barking orders at them? Or making them feel stupid for choosing to take the car?

Road signs and warnings have to be absorbed quickly and easily, so they’re often made up of symbols and short words. In this environment full of instructions and commands, the longer, more literary copy stands out as something different.

It’s dramatic, that’s true. Quickly painting a scene, setting up character and suspense – how did she get there, what happens next…? Everyone loves a story.

And then the pay off, the point of the advert, which is to make you think about how things would be if you were somewhere else. If you were on a train, you might be able to read the whole of the story, or another story, or at least escape the frustrations of being stuck behind a big yellow bus. A built in benefit to encourage you to change your habits.

Very clever, very smart. And all done with the right words in the right place.

 

Obama’s victory speech

So America has re-elected President Obama for a second term. And for me, one of the highlights of the whole campaign (or what I saw of it) was his rousing acceptance speech.

I love to hear President Obama speak. He undoubtedly has many people who help him write these important public communications, but he comes across as a very fine communicator.

So I thought I’d take a closer look at his latest speech to see if I can spot some of the tips and tricks that make it so effective. You can read or listen to the whole thing on the BBC News website.

Firstly, let’s consider his language. This is a highly educated, well informed man who no doubt spends a lot of time in meetings and discussions with similar high powered politicians. I’m sure President Obama understands words like synergy and leverage, but they are not the kind of words he uses in his speeches. Instead he opts for simple, straightforward words, the kind of language regular people use every day and understand.

He begins with ‘Tonight’ – a simple word that sets a marker for a significant moment. It’s repeated four more times during the speech – each time bringing you back to the here and now.

Within his opening address he talks of moving forward. In fact he uses the phrase ‘moves forward’ three times in quick succession. As ‘Forward’ was his campaign slogan, that’s hardly surprising, but it’s a nice nod to continuity, to consolidating the promises he’s made on the campaign trail.

And the pattern of three is important too. Look at the text of the speech and you’ll find numerous examples where a word or phrase is repeated three times, or he cites three examples. For example “That’s why we do this. That’s what politics can be. That’s why elections matter” or “We believe in a generous America, in a compassionate America, in a tolerant America.”

You’ll often find this pattern of three in speeches and presentations. In Obama’s speech, he’s using it for impact and to add a pattern and rhythm which makes it appealing to the ear.

But three is a powerful concept. Shakespeare is littered with examples  – “Friends, Romans, countrymen…” Even Steve Jobs used it in his keynote presentations. And  that’s because it’s memorable. Something about the way our brains work makes three more memorable than six or eight. If you’re looking for people to hold things in their mind in the short term, then three is the ideal number.

Of course if you always use patterns of three, your speech may become laboured, and stilted, sounding contrived and unnatural. Obama knows this and breaks the pattern up into twos and fours. For example, he talks of “love and charity and duty and patriotism.” And later he says “I have never been more hopeful about our future. I have never been more hopeful about America.”

It’s easy to see this kind of thing when you read the speech in its written form, but it’s important to remember that this is a speech. It’s meant to be received by your ears not your eyes. The patterning and repetition helps there of course, highlighting things you may want to remember, drawing our attention to particular points, creating a subtle melodic rhythm that makes it appealing.

But it’s even more important to consider the setting. Sure, Obama’s on a winning podium surrounded by his supporters, so he’s pretty much assured of a rousing reception. But think about what he has to work with. It’s just one man, using his voice and body language to make his point. No slides, no powerpoint, no props.

So what does he do? How does he carry the audience with him? He tells stories.

He speaks about “the determination in the voice of a young field organiser who’s working his way through college,” and “the pride in the voice of a volunteer who’s going door to door because her brother was finally hired when the local auto plant added another shift.”

It’s all very well talking about big ideas like belief and hope, but Obama knows we need something real and tangible, something we can picture in our minds and hold onto. That’s what the stories give us. They humanise the big themes, make them real and personal.

And it’s interesting that he chooses to make us hear them, rather than just see them. A sign that he is alluding to the power of other voices as well as his own, perhaps?

I don’t know about you, but I get the feeling these are real stories. Certainly when he goes on to speak about meeting the family with the young daughter with leukemia, that’s a very real, personal and powerful anecdote that sticks in the mind.

Now, I’m no expert on political speeches, but I do enjoy listening to a good speaker or presenter, be they an actor, presenter or politician. I’ve no doubt that Obama’s speech was drafted, studied and edited several times before it was delivered.

But if you have a speech or presentation to make, there is a lot you could learn from this one. From the simple, concrete language through to selected repetition and patterning, and the power of stories to forge an emotional connection with your audience.

And there’s no need for Powerpoint slides.

Poetry and emotion

On Friday evening I went to hear poet laureate Carol Ann Duffy reading some of her work as part of the Durham Book Festival. She’s a poet whose work I only know a little, but what I’ve read I’ve enjoyed and I’ve been particularly struck by some of the pieces she’s written since being appointed poet laureate in 2009.

She began on a sombre note, reading Last Post, written to commemorate the passing of the last veterans of World War One. But there were moments of humour too, as in her poems she explained, she often seeks to subvert, to irritate.

Michael Gove and the handling of English GCSE results this year sparked her ire, his name spat out, pantomime villain style to the audience. It’s not the first time she’s been involved in an education row. In 2008, her poem Education for Leisure was removed from a GCSE anthology after a complaint by an invigilator about its reference to knife crime. In elegant style, she responded with a poem, Mrs Schofield’s GCSE, which cites Shakespeare in defence. The audience laughed and clapped at this one.

Accompanied by a player of assorted pipes, a sort of fool to her queen, she lightened the mood with some readings from her collection The World’s Wife. Here she takes inspiration from stories and myths and give them a feminine twist , often as giving voice to the wife or partner, as in Mrs Faust or Mrs Midas, both of which she read this evening. I was delighted to be able to get a signed copy of this collection too.

She ended the evening with a poem called Liverpool,  inspired by the Hillsbrough report. The last phrases were accompanied by the melody of “You”ll never walk alone.” I’m sure my cheeks were not the only ones dampened by tears.

I love poetry for that. For its power to capture a moment and make it resonate. I think we turn to poetry at times of celebration and of loss, when there’s more emotion that we want to give meaning. Perhaps what I like best about Carol Ann Duffy is that she doesn’t use the clever words, but the ordinary, everyday language to sound that resonance.

Carol Ann Duffy was in town as part of the book festival, but also because she has been involved in writing the scenario for a  new ballet of Rapunzel, performed by BalletLorent.

During the poetry reading, she revealed that she’d seen it the previous night and someone in the audience piped up “Wonderful”. I was glad I’d got tickets for the following performance as what I saw had me in raptures and tears.

I don’t see much ballet and it’s years since I danced myself, but there is something so incredibly moving and expressive about bodies in motion. I admired it at the Olympics, the endless grace, power and control of the athletes, but perhaps in dance it’s brought even more sharply into focus by the story telling.

When we think of Rapunzel, we think of the princess in the tower and her long hair. But the roots of the story as told by the Brothers Grimm are often forgotten. This production goes back to the dark origins of the fairy tale, with a woman wasting away for want of the rampion (a kind of vegetable, known as rapunzel in German) that grows in the witches garden.

When he’s caught stealing it, the wife’s husband makes a terrible deal and promises the witch their first born child to escape punishment. The child, is, of course, Rapunzel.

This is quite simply a stunning production that draws on the emotions of love and loss, motherhood, growing up, losing and finding a child. I would encourage anyone with even the slightest interest in dance to go and see it.

The dancers tackle any number of challenges. The female costumes which have a kind of flexible hooped skirt become part of the storytelling, wrapping and unveiling. The simple metal sets are wheeled and turned to become the tower in which Rapunzel sits and swings and dances around the ironwork high above the stage like a monkey. It’s more like beautiful climbing than traditional ballet.

I was particularly struck by the talent and enthusiasm of the younger members of the cast who bring real joy and delight to the openings of the two acts.

The senior members really were outstanding, bringing to life two lizards who act as the witch’s familiars, and the witch herself who tackles whips and even skates as part of her performance.

In dance, they tell the story with the whole of their bodies, each emotion played out with movement, from the strong and powerful, to soft, loving and sensuous. In the second act, as parallels are drawn between two sets of characters who are suffering the loss of a child, the principal dancers express that loss with every movement and sinew of their bodies. The simple movement of a dancer’s foot was heartbreaking and again brought me to tears.

I consider it a sign of an excellent performance if there’s a moment of silence before the applause. It shows the audience needs a moment to adjust, to reground themselves in the here and now, having been truly immersed in the story. There were two such pauses this evening, one after Carol Ann Duffy’s reading and another after the finale of Rapunzel.

Ballet Lorent are touring with this production, currently in Hull, then returning to Newcastle next year, before taking it to London and Oxford. I’d thoroughly recommend going to see it.

A trip to the Edinburgh festival 2012

Living statues at Edinburgh Festival

Performers taking a break from the festival

Another weekend filled with sights, sounds and sensations. Pipes and fiddles, clogs and choirs, Edwardian style magicians with mutton chops to outdo Bradley Wiggins, a flutter of silk kimono and fans, a madame de pompadour living statue taking a break and enjoying a glass of wine with a man with a seagull on his head. Only at the Edinburgh Festival.

I took the early train north, settled in to enjoy my book and the scenery and arrived in plenty of time for a fast and friendly parkrun. It was a glorious morning on the prom, bright, sunny and barely a breath of wind.  I set off with a couple of running pals but soon dropped back to a more measured pace.

When we turned, the bright morning sun hit my face and the heat rose, turning the air hot and dry and set me longing for the shade of the trees at the end of the run. Still I pushed on and reeled in as best I could and when I could finally see the finish line I put the hammer down and sprinted for it. Bright red and breathless, my exertions got me noticed.

After coffee and scones at the nearby cafe, I walked into the main part of the city to drink in the madness that is the festival.

The Royal Mile was a mad, glorious confusion of noise and bustle, singing, dancing, music and acrobatics as performers gave tasters of their shows and passed on flyers in a bid to attract the public. I spent a good hour people and performer watching, just soaking up the sunshine, smiling and enjoying the entertainment.

The fresh-faced students seemed so bold, so confident, so full of life. There was a group from Redditch in the Midlands dressed in the kind of clothes I associate with the cotton mills of Lancashire. Their boisterous singing and enthusiasm as an ensemble on stage caught my ears and I stayed to see their show taster which was about the needle-making industry.

Young boys playing cello and fiddles on the street

Boy band – Edinburgh festival style

They sang like they meant every word, stamped their feet and drew in the crowds, then stepped off the stage and challenged us face to face and just inches away to listen to their tale of hard work, long hours and short life expectancy.

Too much to see and wish to do and not enough time to fit it all in. But I tasted a little of everything and enjoyed wandering without plan and picking up bits and pieces of performances as I wandered by until hunger drove me in search of lunch and a well-earned sit down.

One day, I would love to spend a week at the festival, enjoying a great mix of comedy, theatre and music and more.

The only event I did have tickets for was a talk by Simon Callow about his book on Dickens and the theatre as part of the Book Festival. By the time I got to Charlotte Square, I was glad to escape some of the hustle and bustle and to slow down the pace among the reading crowds, browse the bookshop and fall into conversation with another lady waiting to see the same show.

Callow is a huge Dickens fan and so passionate, knowledgeable and enthusiastic about his subject that I think the interviewer only had to ask him one question and he talked for 15 minutes. I learned a lot about this writer that I didn’t know, particularly about his love for the theatre, his career as an actor/director and bad playwright. He had a wonderful way of referring to himself as ‘the bottled lightning’.

Olympic rings on the Mound in Edinburgh

Olympic celebrations in Edinburgh

And then it was time to go. To saunter back through the city, soaking up the last snatches of festival fun. As the train passed through the outskirts of my home town,  I managed to get a mobile signal and watch as Mo Farah brought home his second gold medal.

I’d forgotten to take my headphones, so had the volume turned right down, but around me in the train carriage, people sensed I was watching something special and by the end, three of us were crowded round the little screen with me yelling ‘Go on Mo!’ and punching the air as he crossed the line.

The Trees

I came across this splendid poem by Philip Larkin today:

The Trees

The trees are coming into leaf
Like something almost being said;
The recent buds relax and spread,
Their greenness is a kind of grief.

Is it that they are born again
And we grow old? No, they die too.
Their yearly trick of looking new
Is written down in rings of grain.

Yet still the unresting castles thresh
In fullgrown thickness every May.
Last year is dead, they seem to say,
Begin afresh, afresh, afresh.

Larkin’s poem struck me as absolutely perfect today. And it reminded me of something I wrote, inspired by my travels to Japan where I saw the spring cherry blossom or sakura.

Sakura

Joy explodes.
From swollen joints,
Pink and white petals boom
A reminder,
The ancient are still young at heart.
“Come enjoy!”
“Today there is life and beauty.”
“Is that not enough?”
Light-hearted blossoms have no cares
Except being
Living the moment.
Ichi-nichi issho
Within each day is a lifetime.

Recovery run

The wind, clear, cold and fresh. A warning.
A thin ache in my arch, like lumps in watered down milk.
I step out cautiously, willing it to clear.

Stepping through the motions, doing what I must.
Movement calms me
And breathe, relax.

Out along the edges, the wind pushes, challenges.
I welcome its resistance, encouraging slowness.
I run.

A minute flies and I’m earthbound again
Heading into the darkness for another turn
Resisting thoughts of other times, other daybreaks
Just being here, and now.

The path stretches far ahead
I turn back before it pulls me on.
Head over heart this time.

Pale streaks of brightness over the ink black sea.
Lifted.
Barely a murmur in the earliness. Just breath and feet.
And the swish of my hair against a bright nylon collar.