Tag Archives | creative writing

5 creative writing prompts to spark fresh ideas for your business marketing

5 creative writing prompts to spark fresh ideas for your business marketingDo you ever think I don’t know what to write? I’ve said all that already? There’s nothing new to add?

I hear that a lot from businesses I work with. Most of the time you’re thinking about what you’re doing, your customers, your products, making sales and generally getting on with business. Thinking about how you write or talk about what you do to market your business doesn’t cross your mind until you find yourself stuck for inspiration.

If you’re looking for something to say in a blog post, facebook update, newsletter, instagram post or any other place you market your business, try one of these creative prompts to get you started.

Ever think I don't know what to write? Try one of these creative prompts Click To Tweet

1. Write in the style of… a detective novel, a fairy tale, a science fiction adventure…

How would you sell your products and services on a space ship? What would happen if the local outlaw came into your store?

If you feel like you’re always saying the same thing the same way, deliberately adopting a new and alternative style can shake up your thinking and give you some new ideas.

Open book2. Pick a sentence at random

This works well with a fiction book, but a newspaper, magazine or other printed item can work too. Choose a sentence at random, write it down and continue on from there.

An alternative starting point can give your writing a whole new direction.

3. Choose an object and tell its story

Select an item on your table, in your pocket, or just something you can see. Now write about life from its point of view. How did it get there? What’s its purpose? What are its goals and dreams?

This is a great creative prompt if you’re looking to freshen up the way you talk about products or services that you sell.

A great creative prompt if you're looking to freshen up the way you talk about products or… Click To Tweet

4. Write ten sentences

Write ten things about your day. They can be simple and mundane, or detailed and elaborate. They don’t have to link up or follow on from each other, so you can write something about having breakfast and then something a customer said to you. The only rule is to write complete sentences.

If the thought of writing anything feels daunting, this is a great way to grasp the confidence to do it. It’s just ten sentences after all.

Direction sign post

5. Write about a journey

It could be something as simple as a walk to the bus stop, or a trip into town. It doesn’t have to be that tale of the time you walked the Macchu Picchu trail.

Think about a journey and how you would tell the story of that journey to someone else.

This is a great way to get you thinking about structure and order as you write, because all journeys have a beginning, middle and end.

Think about a journey and how you would tell the story of that journey to someone else. Click To Tweet

How will any of this help me write about my business?

Writing creatively is about having fun, loosening up and forgetting about what you think you can or should be writing.

These creative prompts won’t necessarily give you something to use in your business straight away, but they will shake up your thinking and give you a fresh new place to start.

Look for the unexpected words and phrases that come from writing with a different set of expectations. Are there any that you can use?

As a copywriter, I often have to write about stuff that can seem pretty boring at first glance. I have used all of these tips and more to help me come up with fresh ideas and new perspectives.

Creative prompts will shake up your thinking and give you a fresh place to start. Click To Tweet

Want support and encouragement to write more creatively?

Try out some of these creative writing tips for yourself and join me for a day’s creative writing retreat at Christmas Farm in Northumberland on Saturday 23 September.

Fuel your creative inspiration with lunch fresh from the farm garden, plus plenty of tea, coffee and cake.

Book your spot at the writing table today 

For more hints and tips on great writing for your business, sign up to my mailing list

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Free writing – how to start writing anything

Just write.

It’s one piece of advice I always offer about writing of any kind. If the blank page fills you with fear, find a way to defeat it.

Free writing

person writing with a pen in a notebookJust write. Take your pen or pencil and move it on the paper. Write as quickly as you can, without thinking too much about what you want to write.

Don’t worry if it’s a scribbly mess. Pay no attention to grammar or spelling or any of the usual things that demand your attention when writing. Just take your mind for a walk and let the words follow as you write.

This is free writing and it’s a great technique to help you get over the hurdle of starting to write anything.

Writing as part of a creative routine

For creative writers, it’s a technique popularised by Julia Cameron in her book The Artists’ Way. She calls this practice ‘Morning Pages’ and encourages writers to start each day with 3 sides of long hand writing.

Much of what you write may be nonsense, or fairly dull practical stuff about what you need to do that day, but given time and focus, other elements start to appear if you can just let go and write.

I don’t stick strictly to the ‘Morning Pages’ routine, but do use variations of free writing in my own writing practice, whether I’m writing for business or just for my own amusement. I always start with something handwritten as I find thoughts flow more readily from brain to pen than they do from brain to keyboard.

Finding creative gifts

Use free writing to spark creative ideasFree writing is useful for any kind of writing, not just for self discovery. It gets you started and gives a structure.

I recommend setting a timer and writing for between 10 to 20 minutes. And importantly, doing nothing else in the meantime. Just focusing on writing, but trying not to think too much about what you’re writing.

Writing in this way allows you to tap into your subconscious, which is a great source of creative ideas. Once you get your conscious mind out of the way, you may find that your subconscious throws in something completely unexpected. That’s an absolute gift for generating original and creative ideas.

I remember using free writing to start a piece of fantasy writing about a monster. After a while, letting my thoughts flow, out of nowhere came an image of a reality TV show contestant singing into a microphone. The clash of the two images gave my creative piece an unexpected twist and the final story was shortlisted for a writing award.

Free writing for business

Girl breathing Free writing also helps me reflect. I turn off the screen, eliminate any distractions and just spend time with my pen and notebook. My handwriting becomes very untidy and often I don’t write in full sentences. But as I do it, I can feel a sense of calm, like I’m taking deeper breaths, or spending some time meditating.

For business focused writing I adapt the exercise by giving myself a starting point or a topic at the top of the page. For example, this blog post began as a free writing exercise around the theme of writing workshops.

Discover your writing inspiration

I’m putting together materials and exercises for a creative writing workshop next month and free writing is very likely to be one of the exercises I will use. I may start people off with a sentence or a phrase that they continue such as: “I’d write more if…”

If you’re interested in starting to write and developing your writing creatively for business, blogging or just for your own enjoyment, check out details of my Get Writing, Keep Writing workshop.

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